About us

Promepar Asset Management (Promepar AM), a wholly-owned subsidiary of BRED , specialises in asset management. We manage over €2 billion in assets (at 31/12/2021). We serve private banking, institutional, corporate and non-profit clients, offering them investment solutions tailored to their needs through a selection of open-ended or bespoke funds as well as portfolio management mandates (securities accounts, PEA personal equity plans, life insurance contracts).

Founded in 1992, PROMEPAR AM has since built a team of experienced, committed and complementary portfolio managers. Our identity is founded on strong commitments to transparency, feedback and availability to our clients, with the aim of sustainably and regularly increasing the capital entrusted to us. We cover a broad range of asset classes, portfolio management strategies, sectors, geographic areas, etc.

We have developed our business in two key areas of expertise: conviction-based securities investments, particularly in European bonds and equities, and selection of external portfolio management talent to build our asset allocations.

Promepar AM boasts a number of strengths: a tight-knit team of experienced employees and short decision-making circuits, backed by the logistic, technical and financial support of a major banking group.

Our partners and tools are also leading references in their own right, further contributing to the strength of our organisation.

We have built a team of portfolio managers boasting extensive expertise in financial analysis, the history and nature of economic cycles, portfolio construction, and the laws and behavioural aspects governing the financial markets.

Common sense, a lot of team work, and a flexible approach to accepting varying, sometimes opposing opinions: all the hallmarks of the pragmatism we encourage in our teams. Our portfolio management teams make use of the most varied sources of information and regularly meet with companies to forge their investment opinions and strategies.

“Good portfolio management is well-explained portfolio management”: this philosophy is the cornerstone of how we operate. We work closely with our clients not only to fully understand their needs, but also so they can fully understand our portfolio management decisions, market views and convictions. We place great emphasis on training and coordinating our partners by going out into the field and working by their side.

Promepar AM has built its organisation around divisions of excellence.

The first is funds of funds (or open architecture) management, initiated about 15 years ago. This type of business requires experienced teams, capable not only of understanding and monitoring even the most complex investment processes, but also high-performance tools and extremely rigorous qualitative and quantitative analysis methods. It is our deeply held conviction that identifying and selecting the top of the line in expertise developed by other asset management companies, in France and abroad, is an unbeatable source of performance and diversification for our clients.

The search for excellence has also been a calling card of the conviction-based bond management strategy implemented for the last dozen years by Promepar AM. Founded on a flexible and opportunistic approach to credit and duration, our deliberately targeted range of bond funds has successfully performed in complex market environments, while avoiding problematic investments by adopting a wealth management approach.

The same can also be said for our diversified strategies, which have delivered robust performances time and time again by relying on conviction and flexibility in allocation choices and the indisputable benefits of the open-architecture format.

Finally, a fourth division of excellence was recently formed in the small and mid cap segment, a fascinating yet complex business line boasting very strong potential, but also fraught with many pitfalls. Separating the proverbial wheat from the chaff is undoubtedly more important in this market than any other if you want to generate solid returns outperforming the market average.

Our investment and decision-making processes are highly meticulous and disciplined: we only invest in securities we know inside and out. Our strategies are easy to understand, transparent and geared towards liquid financial products. We apply a rigorous management approach to all our mutual funds and mandates. Before making any buy or sell decision, we simultaneously examine economic data, market signals, risk indicators and, in addition to financial results, we look at non-financial criteria based on our firm belief that the quality of any given company is not merely the sum of its accounting data.

Our commitment to our clients is also reflected in Promepar AM’s internal organisation. As an asset management and investment service provider, we have established methodical processes, an efficient organisation targeting business continuity, and solid governance. Our added value is drawn primarily from our constant adaptation to changing regulations, markets, risks and available tools. It isn’t enough to just claim credibility, you have to prove your credibility, building it up day by day with expert, committed teams, hands-on Management, complementary experience and skills, an efficient and appropriate organisational structure…all in the interest of serving our clients with the goal of earning their trust. Asset management is a business exercised over the long term: the combination of multiple areas of expertise at Promepar AM, the alignment of client and employee interests, and a cooperative mindset all contribute to the sustainability of our relationships over the long term. This is both the glue that holds us together and the ambition set by Promepar AM, to offer its clients the best service at all times.

Understanding and listening to our clients are our top priorities.

For the Promepar AM teams, that means maintaining close relations with our existing and prospective clients, with the aim of defining financial solutions to help them achieve their plans, meet their needs and comply with their individual specifications, in accordance with their investment convictions and/or regulatory constraints.

It also means gaining the necessary perspective, adopting the right attitude and performing an appropriate analysis of our strategies and results. The financial environment is complex: depending on market trends – while always being mindful of the specifications defined with the client – a certain tactical leeway is necessary for effective portfolio management.

Lastly, it means being there when times get tough and making portfolio management an interactive experience. By commenting and explaining our results and the decisions taken, we build a strong, solid and lasting relationship with our clients.

One-on-one meetings with our clients and partners are invaluable, thought-provoking and fulfilling experiences for the Promepar AM teams.

Any investment incurs specific risks. Any potential investors should contact their provider or advisor in order to forge their own opinion on the risks inherent in each investment, independently of PROMEPAR Asset Management, and on the suitability of these risks with respect to their personal and financial situation. To that end, they should read the regulatory and contractual documents (prospectuses, KIIDs, annual reports, etc.), which may be obtained free of charge on request from the head office of the Fund or the portfolio management company.